How to get the MOST out of FREE.
Who doesn't love FREE?
I always do a double take when I see free. What's free? How long is it free? How many free things can I get?
(Maybe that's a triple take?)
I often hold free events at my studio. It's a great way to bring people in the doors right?
I'm guilty of this, so no judgement if you've ever done this.
Are you collecting contact their info.?
You know, so you can follow up with them?
I would assume you are. I mean, that's so basic knowledge right? Everyone knows that. That's like business 101. (as I put my heads in my hands at the number of times I've missed that opportunity over the years.)
So let's assume you are way smart and on top of that system. You automatically have people sign a wavier or agreement before walking into your class or studio setting. You don't even have to think about it.
Awesome! Great. You have an email, phone number, maybe even an old fashioned address to follow up with them.
But what about the people that didn't show up?
You know. The ones that had the best intentions of coming, but then life happened. The babysitter didn't come, or work went late or they put the wrong day, time and year in their calendar? (I'm just sayin' those buttons are small, it's easier to do then you think.)
They so wanted to be there.
They could of been your next HUGE client, but you'll never know because they never came.
Or will we?
I often create my Free events on Facebook.
In fact, my August is filled with events for the studio.
I recently realized I was leaving money on the table because people were saying they were "interested" in coming to the event, but not showing up.
So, here's a tip/hack/idea to get those warm leads into your system.
After creating the eye catching Facebook event, I briefly explain:
In order to RSVP - They need to sign up for a ticket. Enticing them to save a spot & also get the VIP treatment in all things TDH.
At this point I direct them to my landing page where they simply RSVP by putting in their info.
After they sign up, they are told what they should expect in class, communication and TDH perks!
Now I can follow up after the event with them to try another class, or share with them my latest goodies! Even if they MISSED the event!
I'm excited about this strategy... because sometimes life happens. And your best client may be the one that just didn't get to class...yet.
Do you have a different strategy that has worked well for you? We'd love to hear. Comment below.